As the Internet has changed the media, business and culture, people are still adjusting to its impact. From the way people buy Christmas gifts to how business pay bills, the Internet has brought a number of radical alterations. However, while many of these changes have been positive, some have been extremely negative. Some of these [...]

Tightened company budgets and a growing number of reputation management firms chasing business has increased the use of competing on fees as the main selling point for a reputation management campaign. The pitch runs along the line of how similar reputation management campaigns are to SEO campaigns and that the costs should be commensurate as [...]

While the primary objective of a reputation management campaign is the removal of negative content from the front pages of the search engines, the effort can also fortify the branding effort, announce new products, and/or serve other marketing purposes. Unfortunately, the content aimed at replacing the negative articles, posts, etc. is often used simply as [...]

Staying on top of what is being said about your company online is now a necessity requiring some monitoring and proactive measures. A great way to get started is to Google the name of your business to see what is out there on page one. What you’ll see is pretty much what others are going [...]

You really never know when negative consumer generated media is going to be splashed across the web. A classic example of this phenomenon was the YouTube video titled, “United Breaks Guitars”. Generated by a disgruntled passenger that had a guitar damaged by United Airlines, the video received millions of views, spawned a cottage industry, and [...]

While the social media sites can make many executives sweat, they offer a raft of opportunities to enhance brands, products, and build reputations. Participation on the social media sites is increasingly thought to be a vital component of online reputation management. If wading in to social media is on your agenda for 2011, consider the [...]

The internet doesn’t forget, which is great for all of your SEO and marketing activities but not so great if negative content is being published about your company. Negative content can come in the form of news stories, social media sites, blog posts, forums, comments and many other outlets. Wherever it’s coming from, the chances [...]

If you’re running an online business it’s going to be next to impossible to control the many ways that your company can come under attack from negative content. Despite all of the variables, there are measures you can take to provide as much protection as possible. Here are some tips on managing your reputation before [...]

Reputation Management, at its foundation, is about controlling where negative content is displayed about your business on search engines like Google. Control of negative content is considered to be successful when the targeted negative information does not show up on the first three pages of search results. This is considered as successful reputation management due [...]

Once an attacking article or other content has been detected, it’s vitally important to determine the veracity and strength of the negative content. With an objective of pushing the negative content off of the top pages of the search engines, building a strategy will require intelligence on several fronts. Depending on the nature of the [...]

The Internet provides numerous opportunities, both good and bad. In a strange way, the Internet is extremely democratic in that it allows anyone with access the chance to use or abuse the Web however they see fit. As such, reputation management has become a major area of interest and concern for millions, if not tens [...]

Brand and strategy research can have a great impact on your reputation management strategy. Knowing and understanding the messages that are floating around can help you decide what direction you’d like to go in, as well as possible pitfalls. Reputation management has always been important, but in today’s market where consumer trust is at an [...]

Managing your reputation involves using tools and language to improve and/or control how the public views you, your company and those who work for your company. Reputation management can’t simply be approached from a technology standpoint, or a communications standpoint. This means that you can’t simply rely on blogs and/or the Internet for reputation management, [...]

When it comes to media relations or public relations, most business executives want to be on the cover of the New York Times. However, as many politicians and CEOs will attest to, being on the cover of a newspaper or magazine may be as negative as it can be positive. Building a relationship with the [...]

Managing your external reputation involves using the press to get your messages out and protecting your reputation. Reputation management can become tricky when it involves the press, because you lose a little bit of control over the message you want to get out. The reporters and editors who cover any press release or publicity story [...]

It’s one thing to hear people say that you need quality reputation management, it’s another thing to see how reputation management can serious affect one’s business or even personal life. Here are some examples: Blendtec, the marketing arm of a blender company, is famous for its countless “will it blend” videos that they post on [...]

The end result of a reputation management campaign doesn’t necessarily need to stop with just pushing negative content off of the front pages of the search engines. While reaching that objective can be considered a victory, an aggressive campaign executed for optimal results can fortify the branding effort, act as an online resume, or serve [...]